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Digital Dealer

March 2023

Digital Dealer / 2023 / March

Why a Smooth GA4 Migration is Critical for Automotive Dealerships

The world is becoming more and more digital every day, and the automotive industry is no exception. As technology evolves, automotive dealerships must adapt and stay current in order to remain competitive. One of the most important changes for dealerships to consider is the migration to Google Analytics 4 (GA4), which is the latest version of Google's analytics platform. In...

Make or break a sale with UI/UX

When a potential buyer visits a car dealership's website or mobile application, the user interface is often the first thing they see. The design, layout, and functionality of the interface can create an immediate impression on the user. A well-designed and intuitive interface can leave a positive impression and encourage the user to explore the site further....