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Digital Dealer

Advanced Websites

With a range of features and benefits that make it an excellent choice for Dealer Groups and OEMs looking to establish a stronger digital ecosystem that delivers real results.

Web & Cloud Development

Automate processes, simplify workflows and streamline your business operations across multi-locations with integrations and customised software development

Data & Inventory Solutions

Empower your Group and Network with an intelligent enterprise management platform that simplifies many mission crticial activities and increases profit across rooftops


We are inspired by Dealers and OEMs' relentless pursuit of excellence and innovation in the automotive industry, propelling us to deliver cutting-edge solutions that elevate their success and drive transformative growth

Performance Marketing

Tap into our experience, tools and deep understanding of how the right digital channels can be leveraged to drive more traffic and generate high quaity leads for less

Data Driven Execution

Unleash the power of data with our cutting-edge analytics capability, harnessing actionable insights to drive informed decisions and propel your business to new heights


They have exceptional people who create websites and digital advertising that work. These stand out from the crowd and makes our customers stop and look.


Since going live with our new websites by Digital Dealer, the uplift in SEO was instant. Three months in and we’re ahead by 207% year on year in traffic sourced through organic searches. To my mind Digital Dealer is the best in the business at SEO.


The changes we’ve noticed since we went Online with your company have been remarkable. Our time on site is up from 1 minute to almost 5 now, and our lead conversion rate has increased by 180%.

Your Unfair Advantage
Digital Dealer’s origins began in 1997 as a management consulting and e-commerce innovation business in San Francisco. Throughout its early years, the company was involved in several complex projects. Notably, these include Yahoo’s IPO and the development of online banking solutions for Bank of America in the United States, and Cardno Engineering and Sealy in Australia. In 2012, the company shifted its focus to the Automotive industry and rebranded to Digital Dealer. Leveraging its extensive history and experience and now combined with over 900 Dealers and 109 OEM partnerships, we possess a comprehensive understanding of the distinctive challenges and opportunities present in the automotive industry. By utilising our proven insights and expertise, we dedicate ourselves to delivering real results for Dealers and OEMs.
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Real Results

900 + dealerships served and 160,000,000 + website sessions, 18,000,000 + leads, and 5,000,000 + sales and service bookings generated

The Promises We Keep

We empower OEMs, Dealers and their Customers to excel in the digital world, and achieve this through our commitment to quality and affordability.

Send us a brief

Let’s dive into the purpose and vision that drives your challenge and craft a digital strategy that truly inspires and makes a difference.

Brief us now

Let us show you how Digital Dealer focus on the most important data points and better leverage the data to improve business decisions in real time. Digital Dealer’s Dashboard is a highly effective tool specifically designed for the automotive industry to track, analyse and report on key performance indicators.

Car Dealer OEM Dashboard Portal Software
Futuristic image with a text that says SEO search
Advantages of Stronger SEO

In today's digital age, having a website is essential for any business that wants to reach potential customers online. For the automotive industry, this is especially important, as customers often research vehicles online before making a purchase. However, simply having a website is not enough. To stand out from the competition and attract more customers, automotive websites need to have a strong SEO (search engine optimisation) strategy in place. In this post, Digital Dealer helps to explore why SEO is important for an automotive website.

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Make or break a sale with UI/UX

When it comes to selling cars, the user interface (UI) and user experience (UX) of the online platform can make or break a sale. A poorly designed website or mobile application can turn away potential buyers, while a well-crafted user interface can create a positive and intuitive experience that encourages the user to make a purchase. In this blog, we will discuss the importance of strong UI/UX when it comes to selling cars. Digital Dealers are professionals in creating websites with strong UI and UX principles. We have over 10 years of experience in specifically designing and developing websites that are user-friendly, intuitive, visually appealing, and responsive for the automotive industry.

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Smooth GA4 Migration for Auto Dealerships

The world is becoming more and more digital every day, and the automotive industry is no exception. As technology evolves, automotive dealerships must adapt and stay current in order to remain competitive. One of the most important changes for dealerships to consider is the migration to Google Analytics 4 (GA4), which is the latest version of Google's analytics platform. In this blog, we will discuss the importance of a smooth GA4 migration strategy for automotive dealerships and how digital dealer may assist in the process.

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Let’s connect and dive deeper into the possibilities that await us. Together, we can build a partnership that propels your business forward. Contact us today to schedule a discussion.

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    Our Clients

    We are proud to work alongside global brands and local businesses to deliver exceptional client service and real results